LineZero Development

Microsoft Dynamics CRM

The better a business can manage the relationships it has with its customers the more successful it will become.  IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity.

Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviours in order to develop stronger relationships with them.

Business Benefits of CRM

Using a CRM system, you can keep track of key customer information such as contacts, communications, accounts, buying histories and preferences - allowing you to match your customers' needs with your products and services. By analyzing the data, you can:

  • Identify your best customers
  • Enrich and customize the way you communicate with your customers
  • Manage marketing campaigns
  • Reduce customer response times
  • Serve wider geographical regions

Customer relationship management systems

A wide variety of customer relationship management systems exist, from very simple to complex and range from online solutions to off-the-shelf software to custom-tailored programming. The use of spreadsheets or contact management software to keep track of your interactions with customers would be considered a simple CRM system. To adopt a more effective system, however, you would require a comprehensive, company-wide effort to attract and retain customers through an integration of information, people, policies, processes and technological strategies.

Planning for CRM deployment

We at LineZero know there are different types of CRM systems available. That is why before we select a customer relationship management system for a client, we take the time to understand their customer management methodologies and customers' preferences and behaviours. In order to be effective, your CRM system needs to ensure that:

  • Data is captured accurately
  • Data is analyzed properly
  • The right people are seeing the results
  • The information is used correctly

If your system doesn't achieve all of the above, you risk investing a considerable amount of time and money implementing a strategy of little or no benefit. Essentially, a customer relationship management is a business strategy, not a technology.

We can help you through the phases of a CRM implementation; from developing your strategy to identifying the processes and functions that will best enable this strategy.

Click here for a no obligation consultation to determine the right CRM system for your business.

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